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Amazon

What You Can Learn From Amazon’s Marketing Strategy

Amazon is considered an online retailing powerhouse, holding its own when up against platforms such as eBay and Walmart. Amazon has developed a sturdy and reliable marketing strategy to ensure that they get the best results out of the online market. Amazon, like many other ecommerce powerhouses, relies on both demographic and psychographic segmentation of […]

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graduate

Personal Branding Tips for Graduates

In this post, I will provide tips I have learned on personal branding which may be beneficial for graduates looking to “market” themselves into their dream job. Young people entering the workplace today have far better tools and communication channels at hand then previous generations could ever imagine. Social media and the Internet provide all […]

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