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Amazon

What You Can Learn From Amazon’s Marketing Strategy

Amazon is considered an online retailing powerhouse, holding its own when up against platforms such as eBay and Walmart. Amazon has developed a sturdy and reliable marketing strategy to ensure that they get the best results out of the online market. Amazon, like many other ecommerce powerhouses, relies on both demographic and psychographic segmentation of […]

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security

PCI DSS 3.2 – Important 31 January 2018 Deadline & Clarifications

Overview In April 2016, Version 3.2 of the Payment Card Industry Data Security Standard (PCI DSS) was released. This new version of the standard contains a number of new requirements which come into full force as of 1 February 2018. This document provides an overview of what is new in Version 3.2, separated by: Clarification […]

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office

Should I Outsource My Business Back-Office?

Outsourcing is often an excellent time save and money save for small and medium businesses. If you’re on a tighter budget than larger corporations, you need to find any way you can to run your business efficiently without wasting time or valuable funds. Many smaller companies have less manpower and aren’t able to use the […]

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laptop

Business Equipment – Lease or Buy?

It’s the age old question, should you rent or buy equipment in your business? On the one hand, leasing can save you money in the short term. But in the long run, it could cost a lot more. There are a number of different factors that can impact this decision but before we look at […]

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What Can Group Discussions and Mock Practices Teach Your Live Chat Agents?

The implementation of live chat software is a great step forward towards improving your customer service. However, the initial training that customer support agents receive is not enough for reaching the best performance. Over time, organizing monthly group discussions and mock practices is necessary to enable your customer support team to move forward and achieve […]

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graduate

Personal Branding Tips for Graduates

In this post, I will provide tips I have learned on personal branding which may be beneficial for graduates looking to “market” themselves into their dream job. Young people entering the workplace today have far better tools and communication channels at hand then previous generations could ever imagine. Social media and the Internet provide all […]

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IT Security Basics: My Website Was Hacked! What Do I Do Now?

Restoring a hacked website is not as easy as simply running antivirus on the website files and quarantining any infected files. I also doubt, as a small business owner, you have the skill to deal with the technical aspects of recovering from an attack. Therefore, in this post I will provide a step-by-step guide for […]

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How My Business Website Was Hacked And What Happened Next

The advice provided in this article is based on real world experience of having an income producing website hacked – namely my website. In this post, I will reveal how the baddies got in, what actions I took to restore my website, the assumptions I had around responsibilities – that were wrong, how much the […]

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