Amazon is considered an online retailing powerhouse, holding its own when up against platforms such as eBay and Walmart. Amazon has developed a sturdy and reliable marketing strategy to ensure that they get the best results out of the online market. Amazon, like many other ecommerce powerhouses, relies on both demographic and psychographic segmentation of […]
Overview In April 2016, Version 3.2 of the Payment Card Industry Data Security Standard (PCI DSS) was released. This new version of the standard contains a number of new requirements which come into full force as of 1 February 2018. This document provides an overview of what is new in Version 3.2, separated by: Clarification […]
Outsourcing is often an excellent time save and money save for small and medium businesses. If you’re on a tighter budget than larger corporations, you need to find any way you can to run your business efficiently without wasting time or valuable funds. Many smaller companies have less manpower and aren’t able to use the […]
It’s the age old question, should you rent or buy equipment in your business? On the one hand, leasing can save you money in the short term. But in the long run, it could cost a lot more. There are a number of different factors that can impact this decision but before we look at […]
The implementation of live chat software is a great step forward towards improving your customer service. However, the initial training that customer support agents receive is not enough for reaching the best performance. Over time, organizing monthly group discussions and mock practices is necessary to enable your customer support team to move forward and achieve […]
In this post, I will provide tips I have learned on personal branding which may be beneficial for graduates looking to “market” themselves into their dream job. Young people entering the workplace today have far better tools and communication channels at hand then previous generations could ever imagine. Social media and the Internet provide all […]
As a business owner, you have probably heard that your staff are the weakest link when it comes to security. In my opinion this is not true, your staff, if trained well, can be the most effective security you can have. The key to success is how they are trained. In this post, I will […]
Many business owners forget about using the services of professionals that could be beneficial to their business such as lawyers and accountants. Instead, they head into the business world at full speed without even a passing thought towards the possibilities that services like this offer. They do this for a few reasons. Arguably one of […]
Restoring a hacked website is not as easy as simply running antivirus on the website files and quarantining any infected files. I also doubt, as a small business owner, you have the skill to deal with the technical aspects of recovering from an attack. Therefore, in this post I will provide a step-by-step guide for […]
The advice provided in this article is based on real world experience of having an income producing website hacked – namely my website. In this post, I will reveal how the baddies got in, what actions I took to restore my website, the assumptions I had around responsibilities – that were wrong, how much the […]
