Small business owners are constantly looking to increase their customer base and convert leads into customers to grow their business.
While it may be difficult, there are several easy ways to improve their conversion rates.
The following are eight effective tips for converting your leads into loyal customers.
1. Fluidity is essential.
Keep the number of fields that a user must fill out on your site minimal. If you’re using an online form, there’s no reason why some fields shouldn’t be optional. Also, if you’re asking for a lead’s email address, be sure that you have their express consent before adding them to an email subscription list.
2. Be aware of your lead’s needs and wants.
Pay attention to what leads navigate towards when on your website. What products are they clicking on to read more about? Considering the number of impressions that certain parts of your website receive will help you know which web pages to maintain, enhance, or improve the quality of.
Also, you may consider a comments section on product or service pages. Reading what customers and leads think about your business and your website will help you make the proper improvements to create more user-friendly web pages.
3. Test out different offers.
Try out some A/B testing with various offers and see what works best for your site. This may involve running a special promotion that’s only available for a limited time, offering a discount, coupons, or freebies on specific items, or even just changing up the website’s layout so that users have more of an incentive to sign up and buy what you’re selling.
4. Keep it simple.
Don’t complicate things by adding too many elements onto one page, or making a page look too “busy.” If a user must spend a lot of time on your website trying to figure out what they have to do next, chances are they aren’t going to stick around for very long. People love simplicity and clarity; if you can provide them with both, you’ll see more conversions on your site.
5. Make it easy for customers to contact support.
Always make sure that there’s an easy way for customers with problems with your website or services to contact support. If they can’t figure out how to sign up for an account, you’re going to lose them as a customer. Also, ensure there is a way customers can rate the contact support.
6. Don’t make customers change their passwords too often.
It’s frustrating enough for users to have to create new passwords now and then. Requiring them to change their password on your website is even more inconvenient. Nevertheless, make sure that your “Forgot Password” page is functioning and free of site errors. Nothing is more frustrating than a site that fails to help a lead recover or remake a password. Such things will cause leads to viewing your site as a nuisance, and they will not feel inclined to visit your site again.
7. Track conversions.
Use Google Analytics or another tracking system so that you can monitor what kind of traffic is coming through your site and which pages are converting at the highest rate. Also, Google Analytics will provide you with lots of data about where your audience is coming from to know what mediums are most effective. By doing this, you’ll be able to pinpoint problem areas where the conversion rate is low and adjust accordingly.
8. Don’t be afraid of asking for referrals.
While you don’t want to sound too pushy, there’s nothing wrong with occasionally emailing your customers and asking them if they know of any friends or colleagues who’d benefit from using your services as well. There are several ways to do this, like SMS short code service (text marketing) or email marketing.
Being bold, but not pushy, with referrals can result in more leads and higher conversions, plus it leaves your customers feeling good because you’ve allowed them to help promote your business. This tip works incredibly well for referral programs that give a reward after a user has successfully referred a certain number of people to your website.
In conclusion, converting leads into customers is a complicated process that requires some work on your part. However, there are many things that you can do to improve the conversion rate of your site and ultimately generate more sales for your business.
- Amy Sloane is an alumni of Oregon State University where she studied marketing and business. She spends her free time writing and is a knitting enthusiast. Amy loves reading, cooking, and spending time with her dog, Molly.