Digital marketing is perhaps an essential part of running a business in today’s world. Here we discuss the best digital marketing tools to grow your business.
Especially with the onset of the pandemic, companies had to rely even more heavily on digital marketing for sustenance. Many components go into making an organization’s digital marketing strategy a success.
It includes detailed analytics, seasoned professionals who can project trends and boost traffic, a well-rounded content strategy also on social media channels, and insightful performance analysis. And what ties all these components together is a good digital marketing tool.
A good digital marketing tool enables you to access all important data with just a few clicks. It also comes with automated features that make analysis and projection all the simpler.
So, if your organization has still not invested in one, or if your company is looking for other options, here are 15 of the best digital marketing tools that you should definitely check out:
Loomly is known as a brand success platform that usually deals with small organizations. This tool helps collaborate and organize various content. There are many features such as built-in calendars, workflows, and deadlines that make both content scheduling and content brainstorming a breeze.
As a bonus feature, the platform also curates fresh content ideas based on Twitter and other trendy conversations. The no-frills interface is straightforward to navigate, even for the not so tech-savvy users. The affordability of the platform makes it a very good choice for small businesses.
Tools like Audiense take digital marketing to the next level by helping organizations identify and manage their social media target audience. The platform is primarily based on Twitter which makes it great for B2B brands.
The SendGrid tool offers a full site that is primarily focused on email marketing services. Its many features are easily navigable for both newbies and email veterans. One of the key benefits of using SendGrid is its forever-free plan for upcoming businesses providing scalable pricing that usually matches your company’s needs.
4. All in One SEO
The useful AIO SEO plugin for those who use WordPress for their organization’s websites is a popular tool that comes with a diverse range of features that focus on site and content optimization. Some of the top features include the actionable checklist, which enables you to fix errors and modify the website here and there to get the maximum number of clicks. The tool also lets you perform an audit on your entire website and boost local SEO.
5. Survey Anyplace
Survey Anyplace is one of the most powerful marketing tools out there that focus primarily on lead generation. It comes with a ReportR pack where it provides respondents with a custom PDF report right after they are done recording their answers. In case you already have a marketing stack, this tool can easily integrate with it via Zapier, Integromat, and Webhooks. This makes it very easy to move your leads through CRM or email marketing tools to start creating new campaigns.
Moosend is an affordable marketing tool that offers robust email solutions for people who are just beginning to build their businesses. The tool provides some beneficial features such as codeless campaigns and simple automation also for certain SEO techniques that are easy to read. Paid users can access additional services, including countdown timers and mobile popups.
Ahrefs is the gold standard digital marketing, SEO, and analytics tool. This platform’s site explorer enables you to check the URL’s organic keywords while estimating competitors’ traffic for any search term. This is a fantastic tool for competitive analysis and for making sure that the existing content is available for search.
The Clearscope tool is focused on content writing and provides detailed tools for keyword editing, headers, and readability. You can both curate new content strategies from scratch or refresh your existing blog content. This tool covers every nook and corner of search engine optimization with a semantic focus.
The Unbounce tool helps you to quickly build, design, and publish new pages for testing. It has new built-in A/B testing and has various analytics that can answer directly to the creatives and additional page elements. Even a newbie designer can use this tool’s landing page templates as a starting point and then gradually modify it into their style. Unbounce’s analytics can spell out exactly which landing page variants will be the top performers.
The Hotjar platform provides a visual record of your traffic along with its behaviour and action on-site analytics. The heatmaps provide you with insights on where and why people are and are not clicking.
There is a unique feature of this tool that makes it one of the best email marketing tools. Lemlist helps you determine the deliverability of a mail, i.e., the best time to send the messages for creating new traffic and optimizing your existing traffic.
The Clearbit tool creates an updated profile with the help of using more than 100+ sources, including salesforce and additional marketing tools. It provides personalized buying journeys to improve conversions.
The Optimonk platform allows various organizations to grab customers’ attention and prevents them from bouncing through personalized pop-ups. It encourages the users to segment their marketing.
Typeform is a sleek tool for marketers to create attractive forms, surveys, and quizzes to be embedded on websites or landing pages. The platform has a traditional simple editor and easy templates that can be used on many interactive platforms.
Mailmunch is an email marketing and landing page marketing tool that focuses on list building. The platform lets you segmentize your page for better accessibility.
The key to choosing the right digital marketing tool for your organization is to define the specific requirements and goals of your marketing strategies in very clear terms. You should also have a well-rounded target audience demographic in mind to make the best out of your marketing tools. For an escape room business, your primary requirements should be a tool that can give you access to people interested in gaming, competitor keyword analytics, and location-based traffic insights. Choosing a tool that can curate Twitter-trend-based content might not give you the desired results. So, first, identify exactly what you need your marketing tool to do. For that, you can research more about SEO and digital marketing through free courses at SeekaHost University.
Charlotte Lin is a content creator at escaperoom.com. She’s a passionate young woman, mother to an amazing nine-year-old, and an avid reader. Over the years, writing has helped her explore and understand the world as well as her own self. She loves to travel, meet new people, and spend quality time with her daughter. You can find her on LinkedIn.