At times, businesses may come to a time where things slow down, and you feel like you need a bit of an intervention to turn things around.
This is exactly what we are here to help you do, with a few changes you can make to give your business the boost it needs.
No matter your budget or how much time you have available, you will be able to find the right choice for you.
1. Have New Imagery Created
The first thing you can do to refresh your business is to have new imagery created. Great imagery across your website, advertising, and social media channels is absolutely essential in such a competitive online space, and without having something different, eye-catching, and great quality, it will be hard to compete.
So, invest some money to hire a photographer and get yourself some exciting new imagery that is going to make your brand stand out and get people excited again. Here are a few tips to get you started:
- Whilst staying on brand, don’t be afraid to push the boundaries to create something a bit different
- Try unique colours to bring a pop of colour
- Focus on unique campaign images as opposed to just e-commerce, that can be used across your promotional content
- Avoid staged shots and keep things fluid wherever you can
- Keep the product at the very centre of the image
This is going to vary a lot depending on the type of brand you have but get your team together and see if anyone has any ideas on how to do things slightly differently.
2. Invest In Fantastic Video Content
So, it’s time to get creative with some new, fantastic video content for your video marketing. When you are creating the content, make sure you create specific video content for each platform. For example, the content you will need for your YouTube channel will be very different from your TikTok content. If you are a fashion brand, on your Instagram, you might have a “Look Book” type video that is slightly longer and shows users how to style different wedding guest dresses that you have. Whereas, on TikTok, you might make a video that is funnier and more relatable, like “How you look at the beginning of a wedding vs at the end”.
Create a content calendar where you plan out how much content you need for each channel, what you want to include, and what kind of format it needs to be in (square, portrait, landscape, etc.). You also need to make sure you consider the thumbnail and title, to really draw people in. Finally, provide a call to action for the user to guide them in following the content, like “Shop This Collection Today” or “Learn More About Us Here”.
If you can engage your viewer in the first few seconds of the video, you are likely to draw them in and keep them happy.
3. Create A Presence on Social Media
If a potential customer wants to find out a bit more about a company, it is highly likely one of the first things they will do is head over to your social media, whether this is your TikTok, Instagram, or LinkedIn. Creating a presence on social media is so important for your business, but the difficult thing is that every type of social media is so different as so is the strategy needed to make your account a success. We will give a quick introduction to the main channels, the types of businesses that each channel is best suited to and a few tips to get things right!
- Instagram – first up we have Instagram, a photo and video sharing platform that helps you to connect with your followers by providing an exciting visual experience. Hundreds of millions of people use Instagram daily and this platform can be tailored to any business! Make sure you create a short and snappy bio, post regularly, create separate content for the Stories, Reels, and Grid sections of Instagram and make the most of Instagram Highlights to build your brand story.
- Facebook – next we have Facebook, which remains the most popular social network in the world, with 2 billion people using it every day. Some people think that it has become less relevant with the likes of Instagram and TikTok, but this certainly isn’t the case. It can still be a fantastic platform, especially when you support the organic social media with paid adverts, also done through Faceboook. Remember to create a business profile rather than a personal one, run a competition to build up your following, and spend some time getting your profile right, as this can be a great online home for your business away from your website.
- LinkedIn – another great social media platform is LinkedIn, which allows your business to build credibility and build a fantastic professional network that can eventually result in so many opportunities. LinkedIn is best suited if you deal with B2B (business to business), as opposed to targeting consumers. Also, this is a great platform if you are looking to recruit. The key to LinkedIn is sharing valuable industry knowledge that people will read and know that you are well established in the industry. You should also engage with other companies posts to share your thoughts, so you can build and grow your network of like-minded people.
- TikTok – next we have the new kid on the block, TikTok! TikTok is a short-form video-sharing app that has gripped the younger generation, with over 1 billion active users. 60% of TikTok users are between the ages of 16-24, so this is definitely a channel to target if your demographic is younger. The majority of your views should come from the For You page, which is where the TikTok algorithms show your videos to people who don’t already follow you but think they will be interested. So, spend time on TikTok to see what’s trending and create snappy content that is really going to draw people in. If a user doesn’t like your video in the first couple of seconds, they’ll likely move on to the millions of other videos available, so capture them with those first few seconds to make your strategy a hit.
This has been a quick introduction to just a few of the main social media channels, so you need to think about the type of social media channel that best aligns with your brand for the best chance of success. There are plenty of young people with lots of knowledge about social media who are just starting out their careers in digital marketing, who may help you freelance and this will usually be cheaper than going to an agency!
Author Profile
- Online Media & PR Strategist
- I am an Online Media & PR strategist at ClickDo Ltd. & SeekaHost Ltd. and a Blogger and Educator by Passion. I am also a contributor to many News, Business, Education and Lifestyle Blogs in the United Kingdom. I have completed a journalism summer course at the London School of Journalism and manage various blogs.
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