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How To Choose The Right CMS Platform To Drive Business Growth

Since more people are working from home and more businesses are popping up from bedrooms, it is essential that you have the correct content management system (CMS) for your business.

This is an essential part of your business decision-making as this can impact you in the future and hinder growth or your future goals, so it should be a priority in terms of investments for your business.

Poor web design and poorly presented information from a business can seriously harm your conversions and can reduce the impact of marketing spending by up to 20%. This in turn reduces the number of customers you sell to who would have been paying customers simply by having a poorly laid out website, this is why it is essential to have the right CMS for the job.

If you are struggling with this issue as a digital marketer or business owner, then it could be worth speaking to a design agency Liverpool based as this can help to get everything perfect.

The main role of having a well-optimised and considered CMS is to be able to edit and show relevant information, so the CMS should at least enable you to customise the content easily whilst also being simple to use.

In this article, we will go through how choosing the right CMS platform can drive business growth.

There are many CMS options out there so it can be difficult to determine what is best for you, follow these steps and you will be working in no time.

Consider Your Business Needs

Tips-on-Choosing-the-Right-CMS-for-Business-GrowthWhen making the decision on your CMS, you first need to determine what your main goal is of being online. Are you aiming to drive traffic to your site? Do you need to be able to present content on a range of different platforms or do you need your new CMS to be able to be integrated with your current tech?

All these questions are vital when deciding on the right CMS.

Other queries you should also consider include:

  • Does the platform need to function in multiple languages?
  • Will the platform be relevant in a couple of years’ time?
  • What key features does the CMS need? Editable layouts, fast loading times, etc.

When you consider these questions, it will help to thin down the huge list of providers to a small amount that will help you with your goals.

Think About SEO

How-to-Select-the-Right-CMS-Platform-for-Your-BusinessSearch engine optimisation (SEO) has been on the rise in recent years and has been a major component of content marketing campaigns. This is why it is essential to include SEO elements within the CMS so that you can drive traffic that will turn into drive sales.

There are several features a CMS should offer to provide improvements in SEO including:

  • Integration with analytics tools.
  • No URL duplication.
  • Easily editable URLs.
  • Easily personalised meta descriptions.
  • Editable content on categories.

Make Security A Top Priority

Choosing-the-Right-CMS-for-Your-BusinessWhen you are dealing with sales and people’s data, the last thing you want to happen is your site crashes or gets hacked and all that information is lost or worse, stolen and is now in the wrong hands. To prevent this from happening, you are going to need to ensure that the site is secure. If you have found a CMS that offers all the things you need but isn’t secure, then this platform needs to be kicked out of the list.

Research is the best way to determine whether a provider is secure or not. Research whether the platform has had security issues and examine the provider’s specific security protocols of each CMS. Without the proper research at the start, you could later realise that there are some huge holes in the defense of your site.

Consider The Costs Of Setup And Upkeep

How-To-Choose-Right-CMS-Platform-To-Business-GrowthWhen you own a business or a website, one of the main considerations for any business is the cost. When you are determining the right CMS for your business, the two key factors that you need to determine are the cost to set up and the cost of maintaining the site.

Large upfront costs to implement a CMS that will be scalable and functional for at least ten years can be more advantageous than a low upfront cost but the CMS needs updating weekly. To decide what is best for you, you need to take a look at your business plan and look at your future needs for a platform.

Is The Platform Scalable?

Tips-on-Choosing-the-Right-CMS-for-Business-GrowthAs you grow, your business is going to need to adapt and pivot meaning that your CMS needs to be able to adapt with you. Scalability should be a huge contributing factor to your decision-making. How are you going to expand and grow if your CMS only has the power to serve 1000 people on your site? You need an easily scalable CMS including hosting that is going to cope with the influx in traffic when running marketing campaigns. It is also important to determine how easy it is to add features to the CMS, will it cost additional money each time you need to modify, or can you do it yourself? It’s best to recognise these costs early on so you can plan with your cash flow.

Author Profile

Manuela Willbold
Manuela WillboldOnline Media & PR Strategist
I am an Online Media & PR strategist at ClickDo Ltd. & SeekaHost Ltd. and a Blogger and Educator by Passion. I am also a contributor to many News, Business, Education and Lifestyle Blogs in the United Kingdom. I have completed a journalism summer course at the London School of Journalism and manage various blogs.
Manuela Willbold
Manuela Willbold
I am an Online Media & PR strategist at ClickDo Ltd. & SeekaHost Ltd. and a Blogger and Educator by Passion. I am also a contributor to many News, Business, Education and Lifestyle Blogs in the United Kingdom. I have completed a journalism summer course at the London School of Journalism and manage various blogs.
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