In this tech-savvy world, people hesitate to go out to buy a property. They now have the power of the internet. Here we discuss the digital marketing techniques for real estate business.
They save their precious time searching for their dream home using free online resources. These free online resources will save their time and let them communicate with anyone in real-time. That is all because of the digital world we now live in.
If you are a realtor and want to help clients find their dream home besides expanding your business, you must also use the power of digital marketing.
Today, buyers vastly depend on the internet to buy homes. If you show them good options, they will certainly come to you. Of course, the final decision still requires a physical inspection. But the digital presence highly reduces your potential client’s efforts besides building trust.
Now many are thinking, “how would digital marketing help your real estate business?” Well, that is the subject of our article today. Here we will share ways to market your real estate business to conveniently attract buyers and sellers. So, without further ado, let’s start!
7 Most Fundamental Digital Marketing Methods for Real Estate Businesses
1. Develop a Website
To start using digital marketing for your real estate business, you first need a good and fast loading website. A good website is simple to navigate, has all the relevant information, loads fast, and tells what the website is about.
Some real estate businesses choose a WordPress property listing website, which work well for start-ups and beginners. As the real estate business continues to grow and expand, so may the requirements of the website and it may become necessary to arrange a web developer to customise the business website.
If you are familiar with WordPress, you know how easy it is to create a website using this open-source content management system (CMS) compared to developing a customized website.
You can also start with baby steps and create an online property listing using WordPress as one of the best blogging platforms. It will give you various features, such as free website themes, plugins to increase the website’s efficiency, and more.
2. Create Website Content
A website alone is not enough to grab potential clients’ attention. Everything you do on the web is highly dependent on the content. While content is everything you see, hear, or read on the internet, here we mean words mainly.
So, when you have developed a website for your real estate business, you need to design content for your website strategically.
Every page will contain content, including the home, services, about us, and contact us pages. And all the content should be unique and different from the others in your industry, however, there will be certain keywords and terms that you will have to cover that apply to all real estate businesses.
For example, the home page content should be concise, have selling points and relevant information about your unique business. Whereas when you write for the services page, you need to go into detail. Tell the reader about the services you offer, what is important for the reader, and how you are different from others.
Besides writing the website content, you also need to have a blog page. This page will have sub-pages with various related topics, which you can always repeat with some innovation. The basic idea of blogging is to market your business by sharing interesting information and keeping your readers up to date with real estate.
3. Apply SEO
Now that you have your first website ready, it is time to optimize your website for search results. We call this “search engine optimization (SEO).”
SEO is the process to increase the quality and quantity of your website’s traffic. The core steps involved here include:
- Keyword Research
- Reporting & Goal Setting
- Content Building
- Page Optimization
- Social & Link Building
- Follow Up Reporting & Analysis
Keyword research is highly critical to your business SEO strategy. Your potential buyers will use related keywords or phrases to find their required property. For example, a real estate client is in the bungalow business in Mississauga, Canada. He uses keywords like bungalows for sale in Mississauga to attract traffic to his website. You also need to find your related searchable keywords to attract more traffic to your website.
To get the best results from search engines, you need to master SEO or hire an SEO expert.
4. Start Social Media Marketing
Once you are done with the website and SEO, you need to set up your social media accounts. You should get on Facebook, Instagram, Twitter, Pinterest, LinkedIn, TikTok, and more for social media marketing. However, you do not need to have a presence on all social media platforms. The best ones for real estate businesses include Facebook, Instagram, Pinterest, and LinkedIn.
Create business pages/profiles on each of the above social media channels and fill in all the relevant details. Make sure you give each of them your business name and add your logo.
To keep them healthy, nurture your social media accounts with regular posts, including images, videos, infographics, and texts. If you want to learn more about paid advertising on social media, you can take social media training courses.
5. Do Not Forget Email Marketing
Email marketing is primarily used to inform interested users that have subscribed to your newsletter about what you have been doing or what is new with your business.
The process begins when a potential client visits your website. You ask them for their active email and take permission to send regular emails regarding your services.
Effective email marketing does not necessarily have to be always about selling/buying. Sometimes you need to give your users a different taste. For instance, share a new blog post with users you just published on your website, which could cover popular real estate in your area. Or share success stories of the property sales you have conducted.
A weekly dose of email marketing is enough if you do not want your users to get annoyed and unsubscribe.
6. Add a Monthly Dose of Video Content
Images are better than words. So is the case with videos. And while we are talking about videos, YouTube is the best media to share video content.
Many realtors share informative videos with interested buyers/sellers. Such videos give an accurate piece of information in less time and in an efficient way. View some real estate videos and see the impact they embark on you.
And if you want to go the extra mile, you can also think of TikTok, which is another great way to tell the world about your business and influence them to visit your website.
7. Utilize the Whole Web
Digital marketing is cheaper than traditional marketing, yet it is more efficient in outreach to the masses. You can use a lot of free platforms to attract clients, and no one would question you. Interestingly the more you do, the more your clients trust you.
With that said, make a robust digital marketing plan for your real estate business and start now. The competition is high, and you need to stand out.
- I am an Online Media & PR strategist at ClickDo Ltd. & SeekaHost Ltd. and a Blogger and Educator by Passion. I am also a contributor to many News, Business, Education and Lifestyle Blogs in the United Kingdom. I have completed a journalism summer course at the London School of Journalism and manage various blogs.
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